XILUR-Student Orientation 2024

The XILUR 2024 Student Orientation was held at Seminar Hall 2, Old Academic Block, Ground Floor, New Campus, with the theme: ‘Leveraging AI In Brand And Communications’ to orient the new comers as well as the existing students to leverage AI in the area of mass communication. The Principal Speaker, Mr. Priya Ranjan Vaid,He discussed how AI is transforming the media and communications landscape and introduced students to various AI tools used in advertising, journalism, design, and filmmaking. Mr. Vaid traced the evolution of brands and their communication strategies, highlighting how AI is accelerating change at an unprecedented pace.He encouraged students to learn AI tools aligned with industry needs, emphasizing that AI will not replace jobs but rather reward creativity and innovation. He reminded them that while AI can replicate existing data, only the human mind can create something truly new. The learning from the Principal speaker on 20th July focused on ‘Leveraging AI In Brand And Communications’. Students were made aware of the increasing role of AI in the media and communication industry including branding and advertising, graphic designing, Journalism and other relevant fields. The Speaker discussed about different tools which different brands are using to enrich their services and increase their reach. He also mentioned lot of AI tools which students can should learn to become industry ready.