PROGRAM OVERVIEW :
The MA Mass Communication program is designed to provide students with a hands-on approach that enables them to develop the technical expertise, conceptual skills, and artistic expression necessary to become accomplished media and communication practitioners. The program offers a range of theoretical knowledge and extensive communication skills in various fields, including Print, Online, Television Journalism, Social Media, Public Relations, Corporate Communication, Advertising, Photography, Digital Cinematography, Television Production, Radio & Audio, Graphic Designing and Animation and Research. Through these courses, the program encourages students to adopt a creative, professional, and scholarly approach to media and communication practices.
PROGRAM DETAILS:
Graduates of the Mass Communication program have distinguished themselves in diverse media and communication-related careers such as Advertising Executives, Brand Managers, Public Relations Executives/Managers, Event Managers, Media Managers, Social Media Content Curators, Digital Marketing Experts, Journalists (TV, Print, and Online), Reporters, Visual Editors, Camera Persons, Production Managers, Graphic Designers, Television Program Producers, Sound Engineers, Scriptwriters, Researchers, and Media Educators. The research activities, projects, and assignments help students showcase their accomplishments in the media and communication domain.
One of the unique features of this program is the two-fold specialization in either of the three media and communication fields Advertising and Marketing Communication; Public Relations and Corporate Communication; and Journalism: Print and Electronic. This specialization allows students to focus on their areas of interest and develop the necessary skills for their future careers in the media and communication industry.
MA in Mass Communication program consists of three streams of specializations. Students are free to choose any stream of specialization from the following:
- Advertising and Marketing Communication
- Public Relations & Corporate Communication
- Journalism (Print & Electronic)
MA MASS COMMUNICATION COURSES
SEMESTER – I
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
1 |
Introduction to Media & Communication
|
Core Course (CC)
|
3 |
|
2 |
Introduction to Advertising & Public Relations |
Core Course (CC)
|
3 |
|
3 |
Communication Models, Theories & Practices
|
Core Course (CC)
|
3 |
|
4 |
Journalism Studies
|
Core Course (CC)
|
3 |
|
5
|
Design & Graphic Studies
|
General Elective (GE)
|
3 |
|
6 |
Audio Engineering & Radio Production
|
Skills Enhancement Course (SEC) |
4 |
|
7 |
Digital Still Photography & Cinematography
|
Skills Enhancement Course (SEC) |
4 |
|
Total Credits |
23 |
||
SEMESTER – II
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
8 |
Media & Communication Research
|
Core Course (CC)
|
4 |
|
9 |
Media Law & Ethics |
Core Course (CC)
|
3 |
|
10 |
Social Media & Digital Networking
|
Core Course (CC)
|
3 |
|
11 |
Writing for Media
|
General Elective (GE) |
4 |
|
12 |
Multimedia Graphics & Designing |
General Elective (GE) |
3 |
|
13 |
Television Production
|
Skills Enhancement Course (SEC) |
5 |
|
14 |
Digital Video Editing
|
Skills Enhancement Course (SEC) |
3 |
|
15 |
Summer Internship Program |
Discipline Specific Elective Course (DSEC)
|
6 |
|
Total Credits |
31 |
||
SEMESTER – III
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
16 |
Environment & Development Communication |
General Elective (GE)
|
3 |
|
17 |
Dissertation |
Core Course (CC)
|
6 |
SPECIALIZATION I – ADVERTISING AND MARKETING COMMUNICATION
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
18 |
Advertising & Marketing Communication
|
Core Course (CC)
|
3 |
|
19 |
Digital Advertising
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
20 |
Advanced Advertising & Brand Management
|
Core Course (CC)
|
3 |
|
21 |
Effective Writing for Advertisements
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
22 |
Promotions & Campaigns
|
Discipline Specific Elective Course (DSEC)
|
3 |
SPECIALIZATION II – CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
18 |
Corporate Communication - Concepts & Practice
|
Core Course (CC) |
3 |
|
19 |
Online Reputation Management
|
Core Course (CC)
|
3 |
|
20 |
Public Relations Management & Client Servicing
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
21 |
Crisis Communication, PR & Media Relations
|
Discipline Specific Elective Course (DSEC) |
3 |
|
22 |
Effective Writing for PR
|
Discipline Specific Elective Course (DSEC)
|
4 |
SPECIALIZATION III – JOURNALISM: PRINT & ELECTRONIC
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
18 |
Convergence Journalism
|
Core Course (CC)
|
3 |
|
19 |
Data Analytics, Development & Data Reporting
|
Discipline Specific Elective Course (DSEC)
|
3 |
|
20 |
Covering Stories
|
Core Course (CC)
|
3 |
|
21 |
Reporting and Writing
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
22 |
Online Reporting, Anchoring & Editing
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
Total Credits |
26 |
||
SEMESTER – IV
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
23 |
Final Internship |
Discipline Specific Elective Course (DSEC)
|
12 |
|
24 |
Capstone Project |
Discipline Specific Elective Course (DSEC)
|
6 |
|
25 |
Comprehensive Studies
|
Core Course (CC) |
3 |
|
Total Credits |
21 |
||
GRAND TOTAL = 23 + 31 + 26 + 21 = 101 Credits