MA Mass Communication

MA Mass Communication

PROGRAM OVERVIEW :

The MA Mass Communication program is designed to provide students with a hands-on approach that enables them to develop the technical expertise, conceptual skills, and artistic expression necessary to become accomplished media and communication practitioners. The program offers a range of theoretical knowledge and extensive communication skills in various fields, including Print, Online, Television Journalism, Social Media, Public Relations, Corporate Communication, Advertising, Photography, Digital Cinematography, Television Production, Radio & Audio, Graphic Designing and Animation and Research. Through these courses, the program encourages students to adopt a creative, professional, and scholarly approach to media and communication practices.

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PROGRAM DETAILS:

Graduates of the Mass Communication program have distinguished themselves in diverse media and communication-related careers such as Advertising Executives, Brand Managers, Public Relations Executives/Managers, Event Managers, Media Managers, Social Media Content Curators, Digital Marketing Experts, Journalists (TV, Print, and Online), Reporters, Visual Editors, Camera Persons, Production Managers, Graphic Designers, Television Program Producers, Sound Engineers, Scriptwriters, Researchers, and Media Educators. The research activities, projects, and assignments help students showcase their accomplishments in the media and communication domain.

One of the unique features of this program is the two-fold specialization in either of the three media and communication fields Advertising and Marketing Communication; Public Relations and Corporate Communication; and Journalism: Print and Electronic. This specialization allows students to focus on their areas of interest and develop the necessary skills for their future careers in the media and communication industry.

MA in Mass Communication program consists of three streams of specializations. Students are free to choose any stream of specialization from the following:

MA MASS COMMUNICATION COURSES

SEMESTER – I

Sl. No. Course Name Course Category Credits
1
Introduction to Media & Communication
Core Course (CC)
3
2
Introduction to Advertising & Public Relations
Core Course (CC)
3
3
Communication Models, Theories & Practices
Core Course (CC)
3
4
Journalism Studies
Core Course (CC)
3
5
Design & Graphic Studies
General Elective (GE)
3
6
Audio Engineering & Radio Production
Skills Enhancement Course (SEC)
4
7
Digital Still Photography & Cinematography
Skills Enhancement Course (SEC)
4

Total Credits

23

SEMESTER – II

Sl. No. Course Name Course Category Credits
8
Media & Communication Research
Core Course (CC)
4
9
Media Law & Ethics
Core Course (CC)
3
10
Social Media & Digital Networking
Core Course (CC)
3
11
Writing for Media
General Elective (GE)
4
12
Multimedia Graphics & Designing
General Elective (GE)
3
13
Television Production
Skills Enhancement Course (SEC)
5
14
Digital Video Editing
Skills Enhancement Course (SEC)
3
15
Summer Internship Program
Discipline Specific Elective Course (DSEC)
6

Total Credits

31

SEMESTER – III

Sl. No. Course Name Course Category Credits
16
Environment & Development Communication
General Elective (GE)
3
17
Dissertation
Core Course (CC)
6

SPECIALIZATION I – ADVERTISING AND MARKETING COMMUNICATION

Sl. No. Course Name Course Category Credits
18
Advertising & Marketing Communication
Core Course (CC)
3
19
Digital Advertising
Discipline Specific Elective Course (DSEC)
4
20
Advanced Advertising & Brand Management
Core Course (CC)
3
21
Effective Writing for Advertisements
Discipline Specific Elective Course (DSEC)
4
22
Promotions & Campaigns
Discipline Specific Elective Course (DSEC)
3

SPECIALIZATION II CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS

Sl. No. Course Name Course Category Credits
18
Corporate Communication - Concepts & Practice
Core Course (CC)
3
19
Online Reputation Management
Core Course (CC)
3
20
Public Relations Management & Client Servicing
Discipline Specific Elective Course (DSEC)
4
21
Crisis Communication, PR & Media Relations
Discipline Specific Elective Course (DSEC)
3
22
Effective Writing for PR
Discipline Specific Elective Course (DSEC)
4

SPECIALIZATION III – JOURNALISM: PRINT & ELECTRONIC

Sl. No. Course Name Course Category Credits
18
Convergence Journalism
Core Course (CC)
3
19
Data Analytics, Development & Data Reporting
Discipline Specific Elective Course (DSEC)
3
20
Covering Stories
Core Course (CC)
3
21
Reporting and Writing
Discipline Specific Elective Course (DSEC)
4
22
Online Reporting, Anchoring & Editing
Discipline Specific Elective Course (DSEC)
4

Total Credits

26

SEMESTER – IV

Sl. No. Course Name Course Category Credits
23
Final Internship
Discipline Specific Elective Course (DSEC)
12
24
Capstone Project
Discipline Specific Elective Course (DSEC)
6
25
Comprehensive Studies
Core Course (CC)
3

Total Credits

21

GRAND TOTAL = 23 + 31 + 26 + 21 = 101 Credits