MA Mass Communication

MA Mass Communication

PROGRAM OVERVIEW :

M.A. Program offers a hands-on approach that allows students to experience the full range of technical expertise, conceptual skills and artistic expression required to become accomplished media practitioners. Through acquisition of theoretical knowledge and extensive communication skills in Print, Online, Television Journalism, Social Media, PR & Corporate Communication, Advertising, Photography, Film, Television, Radio, Graphic Designing and Animation, Media Management, Event Management and Research, the program encourages students to adopt creative, professional and scholarly approach to media practices. The post-graduates of Mass Communication distinguish themselves in a diverse media related careers such as Journalists (TV, Print and Online), Television program Producers, Film Directors, Documentary Filmmakers, Reporters, Editors, Camera Persons, Production & Graphic Designers, Advertisers, Public Relations Managers, Event Managers, Media Managers, Social Media and Digital Marketing Experts, Scriptwriters, Researchers & Media Educators. The research activities, projects and assignments help students to showcase their accomplishments in media and communication. The two fold specialization in either of the three fields such as Advertising and Marketing Communication; Corporate Communication and Public Relations; and Journalism: Print and Electronic is the uniqueness of this program.

audio-1

PROGRAM DETAILS:

MA in Mass Communication program consists of three streams of specializations. Students are free to choose any stream of specialization from the courses offered:

MA MASS COMMUNICATION COURSES

SEMESTER – I

Sl. No. Course Name Course Category Credits
1
Introduction to Media & Communication
Core Course (CC)
3
2
Media Law & Ethics
Core Course (CC)
3
3
Communication Models, Theories & Practices
Core Course (CC)
3
4
Journalism Studies
Core Course (CC)
3
5
Design & Graphic Studies
General Elective (GE)
3
6
Audio Engineering & Radio Production
Skill Development Course (SDC)
4
7
Digital Still Photography & Cinematography
Skill Development Course (SDC)
4

Total Credits

23

SEMESTER – II

Sl. No. Course Name Course Category Credits
8
Media & Communication Research
Core Course (CC)
4
9
Introduction to Advertising & Public Relations
Core Course (CC)
3
10
Social Media & Digital Networking
Core Course (CC)
3
11
Writing for Media
General Elective (GE)
3
12
Multimedia Graphics & Designing
General Elective (GE)
4
13
Television Production
Skill Development Course (SDC)
5
14
Digital Video Editing
Skill Development Course (SDC)
3
15
Summer Internship Program
Discipline Specific Elective Course (DSEC)
6

Total Credits

31

SEMESTER – III

Sl. No. Course Name Course Category Credits
16
Environment & Development Communication
General Elective (GE)
3
17
Dissertation
Core Course (CC)
6

SPECIALIZATION I – ADVERTISING AND MARKETING COMMUNICATION

Sl. No. Course Name Course Category Credits
18
Advertising & Marketing Communication
Core Course (CC)
3
19
Digital Advertising
Discipline Specific Elective Course (DSEC)
4
20
Advanced Advertising & Brand Management
Core Course (CC)
3
21
Effective Writing for Advertisements
Discipline Specific Elective Course (DSEC)
4
22
Promotions & Campaigns
Discipline Specific Elective Course (DSEC)
3

SPECIALIZATION II CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS

Sl. No. Course Name Course Category Credits
18
Corporate Communication - Concepts & Practice
Core Course (CC)
3
19
Online Reputation Management
Core Course (CC)
3
20
Public Relations Management & Client Servicing
Discipline Specific Elective Course (DSEC)
4
21
Crisis Communication, PR & Media Relations
Discipline Specific Elective Course (DSEC)
3
22
Effective Writing for PR
Discipline Specific Elective Course (DSEC)
4

SPECIALIZATION III – JOURNALISM: PRINT & ELECTRONIC

Sl. No. Course Name Course Category Credits
18
Convergence Journalism
Core Course (CC)
3
19
Journalism Ethics & Legal issues
Discipline Specific Elective Course (DSEC)
3
20
Covering Stories
Core Course (CC)
3
21
Reporting and Writing
Discipline Specific Elective Course (DSEC)
4
22
Online Reporting, Anchoring & Editing
Discipline Specific Elective Course (DSEC)
4

Total Credits

26

SEMESTER – IV

Sl. No. Course Name Course Category Credits
23
Final Internship
Discipline Specific Elective Course (DSEC)
12
24
Capstone Project
Discipline Specific Elective Course (DSEC)
6
25
Comprehensive Studies
Core Course (CC)
3

Total Credits

21

GRAND TOTAL = 23 + 31 + 26 + 21 = 101 Credits