PROGRAM OVERVIEW :
The M.A. in Mass Communication Program is designed to provide students with a hands-on approach that enables them to develop technical expertise, conceptual skills, and artistic expression necessary to become accomplished media practitioners. The program offers a range of theoretical knowledge and extensive communication skills in various fields, including Print, Online, Television Journalism, Social Media, PR & Corporate Communication, Advertising, Photography, Film, Television, Radio, Graphic Designing and Animation, Media Management, Event Management, and Research. Through these components, the program encourages students to adopt a creative, professional, and scholarly approach to media practices.
PROGRAM DETAILS:
Graduates of the Mass Communication program have distinguished themselves in diverse media-related careers such as Journalists (TV, Print, and Online), Television program Producers, Film Directors, Documentary Filmmakers, Reporters, Editors, Camera Persons, Production & Graphic Designers, Advertisers, Public Relations Managers, Event Managers, Media Managers, Social Media and Digital Marketing Experts, Scriptwriters, Researchers, and Media Educators. The research activities, projects, and assignments help students showcase their accomplishments in media and communication.
One of the unique features of this program is the two-fold specialization in either of the three fields such as Advertising and Marketing Communication; Corporate Communication and Public Relations; and Journalism: Print and Electronic. This specialization allows students to focus on their areas of interest and develop the necessary skills for their future careers in the media industry.
MA in Mass Communication program consists of three streams of specializations. Students are free to choose any stream of specialization from the courses offered:
- Advertising and Marketing Communication
- Corporate Communication (Corp. Comm.) & Public Relations (PR)
- Journalism (Print & Electronic)
MA MASS COMMUNICATION COURSES
SEMESTER – I
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
1 |
Introduction to Media & Communication
|
Core Course (CC)
|
3 |
|
2 |
Introduction to Advertising & Public Relations |
Core Course (CC)
|
3 |
|
3 |
Communication Models, Theories & Practices
|
Core Course (CC)
|
3 |
|
4 |
Journalism Studies
|
Core Course (CC)
|
3 |
|
5
|
Design & Graphic Studies
|
General Elective (GE)
|
3 |
|
6 |
Audio Engineering & Radio Production
|
Skill Development Course (SDC) |
4 |
|
7 |
Digital Still Photography & Cinematography
|
Skill Development Course (SDC) |
4 |
|
Total Credits |
23 |
||
SEMESTER – II
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
8 |
Media & Communication Research
|
Core Course (CC)
|
4 |
|
9 |
Media Law & Ethics |
Core Course (CC)
|
3 |
|
10 |
Social Media & Digital Networking
|
Core Course (CC)
|
3 |
|
11 |
Writing for Media
|
General Elective (GE) |
3 |
|
12 |
Multimedia Graphics & Designing |
General Elective (GE) |
4 |
|
13 |
Television Production
|
Skill Development Course (SDC) |
5 |
|
14 |
Digital Video Editing
|
Skill Development Course (SDC) |
3 |
|
15 |
Summer Internship Program |
Discipline Specific Elective Course (DSEC)
|
6 |
|
Total Credits |
31 |
||
SEMESTER – III
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
16 |
Environment & Development Communication |
General Elective (GE)
|
3 |
|
17 |
Dissertation |
Core Course (CC)
|
6 |
SPECIALIZATION I – ADVERTISING AND MARKETING COMMUNICATION
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
18 |
Advertising & Marketing Communication
|
Core Course (CC)
|
3 |
|
19 |
Digital Advertising
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
20 |
Advanced Advertising & Brand Management
|
Core Course (CC)
|
3 |
|
21 |
Effective Writing for Advertisements
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
22 |
Promotions & Campaigns
|
Discipline Specific Elective Course (DSEC)
|
3 |
SPECIALIZATION II – CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
18 |
Corporate Communication - Concepts & Practice
|
Core Course (CC) |
3 |
|
19 |
Online Reputation Management
|
Core Course (CC)
|
3 |
|
20 |
Public Relations Management & Client Servicing
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
21 |
Crisis Communication, PR & Media Relations
|
Discipline Specific Elective Course (DSEC) |
3 |
|
22 |
Effective Writing for PR
|
Discipline Specific Elective Course (DSEC)
|
4 |
SPECIALIZATION III – JOURNALISM: PRINT & ELECTRONIC
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
18 |
Convergence Journalism
|
Core Course (CC)
|
3 |
|
19 |
Data Analytics, Development & Data Reporting
|
Discipline Specific Elective Course (DSEC)
|
3 |
|
20 |
Covering Stories
|
Core Course (CC)
|
3 |
|
21 |
Reporting and Writing
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
22 |
Online Reporting, Anchoring & Editing
|
Discipline Specific Elective Course (DSEC)
|
4 |
|
Total Credits |
26 |
||
SEMESTER – IV
| Sl. No. | Course Name | Course Category | Credits |
|---|---|---|---|
|
23 |
Final Internship |
Discipline Specific Elective Course (DSEC)
|
12 |
|
24 |
Capstone Project |
Discipline Specific Elective Course (DSEC)
|
6 |
|
25 |
Comprehensive Studies
|
Core Course (CC) |
3 |
|
Total Credits |
21 |
||
GRAND TOTAL = 23 + 31 + 26 + 21 = 101 Credits