The field of mass media is a stream of creative field and aspiration friendly for the college youth, rather than the theoretical and scientific-based fields in Science and Commerce. But, the mass media stream is one of the most underrated streams, partially by the millennials and mostly by the generation above them. There are consistent things they get to hear, which are commented on by people, with the least knowledge of the stream:
How will this field be helpful?
This field is like a bridge for every course for getting contacts and connections. For example, if a building is designed by architects, created by engineers, and funded by commercial organizations, needs the help of mass media to broadcast the creation of the building to the audiences and the public.
What will you become, after you join this field?
The stream of mass media or mass communication is a vast domain, with multiple options to work and practice and learn the basics to work in different organizations. The main forte of the individual can be well developed if taken in this field. The several fields are graphic design, animation, VFX, production, advertising, research, journalism, economic development, social media management, etc.
Not a secured field with enough remuneration.
Job security is what the elders require during job placement. But the aspirational students who wish to work begin as a freelancer, selling different ideas and getting designated positions, and working with different ultimatums, rather than working in a government office, in a 9 to 5 job.
How will you crack MBA after this course?
Every course has a carry forward to accomplish a course of MBA, for job security and secured future plannings. But mass media is a field more of work satisfaction and aspirational acceptance, rather than just getting money for working in a closed office cabin for 8-9 hours of employment every day.
Being a middle-class individual, every elderly citizen wishes to brag about their kids being successful in society. But due to the lack of knowledge about the course of mass media, they are unable to talk about their kids being a media professional. For example, a parent brags about their kids being a doctor or a CEO, but an elder citizen doubts talking about their kids being journalists, graphic designers, or a screenwriter.
The generation before the 21st Century has always been complaining about Generation Z traits and practices. But the organizational requirements have been supporting the practices which have been a great advantage for the aspirational media professional students.
A graphic designer is a creative artist who mixes the combination of art and technology and creates a designed output, which should be visually appropriate, be it two-dimensional cartoons or three-dimensional animations, or visual effects for live-action characters/scenes. The life of a graphic designer focuses on many hurdles, which may seem like an obstacle, but if well-focused and freelance creativity roams around the mindset, it can be like a game:
Liberty of Creation:
Liberation is one of the most loved forms of allowance, especially when it is allowed in a profession. Graphic Designers have such an allowance as a norm, which is like a privilege. Creative liberty can also be like a tense situation for several factors like deadlines, nervousness about different thinking, first-time experiences, etc.
Basic Learning to Professional Output:
A regular requirement for the field of graphic designing is to learn the basic controls to operate the particular software and create a basic design so that the output can lead to the confidence to become a professional who can create authentic designs in the particular software.
Selection of Layout Design:
The structure selection of a graphic designer is firstly what matters at the beginning of the design. It is basically like the first step on a journey till the end. The first step is the selection of the layout design. After that, they frequently choose the style, font, font size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text should be displayed on a page or screen, including how much space each should have. When incorporating text into layouts, they work closely with writers who select the words and decide whether they will be placed in paragraphs, lists, or tables.
Choice of Individual or Group Work:
While working in a professional field, before a particular framework or structure, the requirement by the designer is a plan to execute, either individually handling the whole system in the control of an individual’s fingers, or working in a team, with different operations done by different individuals in the software works and the total contribution by the designers lead to a planned output.
Graphic Designing is one of the fields studied in the domain of mass communication where the technique of the concept lies in visual communication. The graphic designers need to visualize the design in their minds first and pen it down on the system which should be matching to their live capture of the imagination brought into reality. The visual aspects speak for the design which is later implemented as communication through visual elements.
Scope in the Industry:
The visual and animation industries are in a big buzz in the current times, due to heavy demand for VFX, animation, and graphics by the client service agencies, and the youth imaginations have the best output to cover up with basic training and high morale, which can be beneficial for the industry and the aspiring graphic designers as well.
Social Media is a broadcasting platform that is widely approached and explored by an enormous number of audiences. The organizational broadcasting services have been opting the social media platforms as well. Be it Facebook or Instagram, the marketing strategies and their implementations have been of great use through broadcasting and reaching the public and the audiences to promote themselves. The handler of such social media accounts has a certain level of responsibilities to follow:
Promoting the social media accounts with different posts and videos and describing those posts in creatively written captions can support them to create a buzz amongst the people who follow the account.
The analysis of the metrics of the account is another job of the social media manager, who needs to improve according to the statistical results and outcomes, which will evolve the functioning of the social media account.
One of the most important aspects of social media is community building. As a social media community manager, you must be both energetic and strategic. This is why handling social media and broadcasting is the responsibility to handle the consumers and the producers.
A writer needs to be a fast thinker to give quick captions and descriptions of the post, which generalizes the fact of creation and the speed of intelligence in the creative field.
When you work as a social media and community manager, you have a lot on your plate. There is very little room for error when it comes to scheduling posts across multiple platforms, managing collaborations, community engagement, and campaigns. You must also collect regular metrics. Keeping them in a well-organized spreadsheet will be critical for communicating your progress to the rest of the marketing team.
Software and Quirk Skills:
Knowledge of different software for desktop works and a sense of humor can sometimes be informally helpful for broadcasting different forms of social media posts, as social media is one of the informal forms of broadcasting platforms.
People say that stories in the textual format are a first-ever attempt to create a draft, which can later turn into a historical epic-seeking book or an audio-visual. The stories are written by the most creative writers who work in a profession, known as script writing. The art of scriptwriting involves a lot of psychological embarkment based on imagination and authentic learning through the past. The life of a scriptwriter goes through many factors:
Beginning with an idea:
Every successful creation begins with a thought, or an idea, which creates a conceptual fact in the mind of the writer who wishes to draft a series of incidents which travel throughout the concept and unravel the final climax according to the creator’s wish in the end. It can also be a form of madness for the writer to create such a story. After all, there is no genius without some touch of madness.
Research on the Topic:
Be it a fact or a fiction, every story has a planning process to be started with some amount of research on the concept or the idea in the writer’s mind. Because the authenticity and the logical approach towards the concept matter to a high level for the creation of a story. Be it a book, or an audio-visual, audiences require the accuracy of the research if working on a concept.
Stretch out the story to a script:
What matters for creation in an audio-visual is not just a story, but a bound script that not only elaborates the story but also briefs out the characterizations of the plot and the synopsis of the story. The scriptwriter has to work tirelessly to stretch multiple scenes to a full-fledged film-bound script. A scriptwriter is also supposed to maintain the authenticity of the story while creating the script.
Bringing the Characters to Life:
The characters represented in the story are mentioned in brief and the plot level is focused more. But the script brings out the inner behaviour of the character and portrays it in a specific way by the scriptwriter.
Chance seeking from the Producers:
Post Covid Scenario, the production houses wish for proper content-oriented script, which is a chance for the aspiring scriptwriters who create different stories and convert them into scripts and screenplay, therefore, making it a fair and square deal with the producers, giving them a profit and earning a stepping stone through their merit.
Different Industrial Tactics:
In different productions, be it advertising, or be it a film, or be it a series, there is a different visualization of the story and the screenplay of the scriptwriter according to the particular field. In a film, it is a centric story based on a limited number of characters. In a series, it is a non-linear narrative, which can change anytime as per the scriptwriter’s wish. In an advertising agency, a short story based on promoting a product, is the task of the scriptwriter create.
The backbone of the audio-visual field:
Although performing impromptu is also an art, 95% of the industry lies in the work of the script, which helps the cast to get a gist of the character written by the scriptwriter to portray it appropriately. The direction and the production line according to the visualization of the scriptwriter. A scriptwriter creates a playground for the cast and the crew to play with their equipment and their talent.
Cinematography is the art of visual storytelling. A cinematographer can also be referred to a photographer for the movies. He/she is also called the director of photography (DOP) is the crew chief and is responsible for the camera and the lighting.
What does a cinematographer do?
The director and the screenwriter have certain visions for a movie, which are translated by the cinematographer. The cinematographers use their skills to entwine the camera and lighting to create the emotions movies have like joy, sorrow, laughter, fear, etc. During pre-production important decisions like the movie’s style, shooting techniques, the colors being vibrant or faded, the setting up of a scene, the focus of the camera, etc are taken by the cinematographer.
Roles and Responsibilities:
Camera operator- In this position, you will conceptualize, shoot, and edit a variety of patient stories that support the organization’s goals, frequently under time constraints, in a dynamic production environment. You will also work closely with the executive producer to coordinate pre-production tasks such as setting up filming locations, conducting pre-interviews, securing filming permits, and establishing budgets.
Video editor- He/she makes the changes in the post-production of a film. Works with the director to get the best outcome for the movie with the goal of storytelling most effectively. This involves a lot of cutting and rearranging of shots and scenes.
Camera production assistant- Helps in the easy movement of the equipment and wires required for the equipment. They work mostly like a regular production assistant but have a primary focus on the camera department.
Videographer- The capturing of the raw footage and covering shoot on sets and different locations are taken care of by the videographer. They also help the video editor in editing the clips along with filming. They are also responsible for putting additional props and any backups required.
Skills Required for Becoming a Cinematographer
Communication- No matter what kind of assignment a cinematographer is working on, communication is crucial. Both verbal and nonverbal communication is included in this. Good communication skills are essential to allow others and yourself to understand information more accurately and quickly. In contrast, poor communication skills lead to frequent misunderstandings and frustration.
Creativity- Every cinematographer wants to create a unique style of his/her own. For that having creative and artistic skills is very important. Cinematographers must be able to develop compelling visions and deconstruct the elements of preparation required to make that vision a reality
Technical Qualifications- Developing essential technical skills is a crucial step through which aspirants can gain professional knowledge. This helps them to gain industry insights and also become acquainted with its needs and trends. This also allows them to understand the different roles and responsibilities that are associated with this field.
Time Management- Like in any other field, time management is also an important skill that a cinematographer must have or develop. Cinematographers must allocate a specific amount of time to each shot and leave adequate time in their workday to complete these shots. Effective time management also takes into account any extra chores, such as assembling and disassembling equipment at the beginning and end of each day.
As a PR professional, you ought to wear several hats and juggle multiple roles and responsibilities. From crafting press releases to managing media relations, your job involves a lot of moving parts. Here are some insights into what a day in the life of a PR professional might look like, in a listicle format:
Developing and implementing PR strategies
PR professionals create and execute strategies to help their clients or organizations achieve their goals. They might work on brand building, reputation management, crisis communication, or other areas depending on the needs of their clients.
Crafting compelling messages
One of the key responsibilities of a PR professional is to develop messaging that resonates with the target audience. They need to be able to write in a clear, concise, and compelling manner.
PR professionals often work closely with journalists and media outlets to pitch stories, arrange interviews, and secure media coverage. They need to maintain relationships with reporters and editors to ensure their clients or organizations get the right kind of coverage.
When a crisis occurs, PR professionals need to spring into action. They work to manage the situation, provide accurate information, and protect the reputation of their clients or organizations.
PR professionals often organize and execute events such as product launches, press conferences, and media tours. They need to coordinate logistics, handle media inquiries, and ensure everything runs smoothly.
Networking and Flexibility
Building and maintaining relationships is critical for PR professionals. They need to attend industry events, conferences, and meetings to stay up to date on industry trends and to network with other professionals. The life of a PR professional can be unpredictable. They need to be able to adapt to changes in client needs, respond to breaking news, and manage unexpected events.
Copywriters, also known as blog-writers, is a profession that procures media texts with the intention of marketing. The media texts might range from writing online web articles to writing scripts for a 5 minutes advertisement. The involvement of this profession is across all sectors, be it an NGO working towards the environment or a portfolio management company dealing in the share market. On the other hand, this job might be tiresome, as it deals with thousands of word write-ups daily.
Before moving on to its deeper context, let’s discuss the elements surrounding a copywriter’s lifestyle.
Creativity is all that matters.
Copywriting requires creativity, but a thin line differentiates creative writing and copywriting. As in this profession, directions limit to a set of deadlines, rules, and requirements. But the importance of this element comes into the light, where you have to stand out from millions of published content. The process of developing creativity requires to have intense research on the topic. Surveys, surfing, and book-reading play an integral role in this process. Apart from that, it all depends on how you sustain and replenish your content tank because you will be a content machine, creating dozens of content daily.
Compared to creative writing, copywriting limits itself to boundaries of professionalism. In terms of professionalism, copywriters are towards time limits, word and idea limits, and several other limits to the thinking of the copywriter. Copywriters are often treated as content-making machines, irrespective of their creative expressions, differentiating between professional and personal communication.
A day for a copywriter involves playing with thousands of words, utilizing their creative tank. Surviving multiple deadlines showcases the hard work included in the job. Employment in this field is prominently present in the freelance genre, making the lifestyle of a copywriter unique from others. Content tank replenishment, in the end, makes your creation stand out, resulting in a productive and rewarding day.
Be the Reader
While dreaming up content, creative writers prioritize their imagination above their target audience, making their writing look like passion. Whereas in the case of copywriters, getting into customers’/readers’ minds will get you a better understanding of the creatives. Apart from helping in content procurement, it would also let tap into the audience’s wants and personas, which would, in return, sweeten the content.
As a copywriter, staying updated is similar to being hydrated as a human, making its negligence fatal. New-age mediums like social media are the ideal forum to network your communication. Apart from that, staying with the trends also makes earn a competitive advantage in this new communications era.
Concluding with all the elements, copywriting can be only how creatively you showcase a product or a service. Apart from that, in the visual and audio genre, it’s also one of the writing jobs which still sustains even with the changing needs of the people.