XIM University’s School of Communications recently hosted Xemplify 2022-23, an interactive media conference on February 15, 2023, Wednesday. The aim of the conference was to highlight the importance of communication channels functioning as a whole, rather than in separate divisions.
In today’s technological age, advancements have altered the way businesses operate, and customers have become increasingly skeptical. Companies and brands are constantly re-examining their global market positioning in order to maintain a level of prudence and quality. Authenticity and reciprocity in brand transactions are key to instilling transparency in audiences, allowing them to relate to the public image.
To address pertinent concerns on how reciprocity assists customer connections and helps popular businesses maintain their share of voice in the market, XIM University’s School of Communications organized a conference on “Practicing Digital Marketing: Authenticity and Reciprocity.” Esteemed speakers for the event included Mr. Tanupam Akuli, Consultant, Marketing Communications, Mr. Abhirup Chatterjee, Digital Strategy Expert, and Former Associate Director of MSL, India, and Mr. Animesh Goswami, Managing Partner of Confiance Mobility Ltd.
XIM University’s School of Communications hosted XEMPLIFY 2021, an interactive virtual media conference on November 13, 2021. The conference aimed to emphasize the importance of empathy and sensitivity amidst the pandemic, which has resulted in a significant increase in the usage of social media platforms and other digital communication forms. The conference was centered around the theme, “Countering Digital Hatred: The Need for Critical Literacy.”
The conference featured esteemed speakers such as Dr. Priyanka Mohanty, a medical practitioner, influencer, and social activist from Bhubaneswar; Ms. Srishti Nadhani, a fashion blogger and social media content creator from Kolkata; Mr. Pushpak Sen, a fashion enthusiast, and social media influencer from Milan, Italy; Dr. Mausumi Bhattacharyya, an Associate Professor at the Centre for Journalism & Mass Communication, Visva-Bharati, Santiniketan; Dr. Santwan Chattopadhyay, a Professor at the Department of Adult Continuing Education & Extension, Coordinator Mass Communication at Jadavpur University, Kolkata, India; and Dr. Jatin Srivastava, an Associate Professor at E.W. Scripps School of Journalism and Director of the Institute of International Journalism at Ohio University, USA.