PROGRAM OVERVIEW :
The MA Mass Communication program is designed to provide students with a hands-on approach that enables them to develop the technical expertise, conceptual skills, and artistic expression necessary to become accomplished media and communication practitioners. The program offers a range of theoretical knowledge and extensive communication skills in various fields, including Print, Online, Television Journalism, Social Media, Public Relations, Corporate Communication, Advertising, Photography, Digital Cinematography, Television Production, Radio & Audio, Graphic Designing and Animation and Research. Through these courses, the program encourages students to adopt a creative, professional, and scholarly approach to media and communication practices.
PROGRAM DETAILS:
Graduates of the Mass Communication program have distinguished themselves in diverse media and communication-related careers such as Advertising Executives, Brand Managers, Public Relations Executives/Managers, Event Managers, Media Managers, Social Media Content Curators, Digital Marketing Experts, Journalists (TV, Print, and Online), Reporters, Visual Editors, Camera Persons, Production Managers, Graphic Designers, Television Program Producers, Sound Engineers, Scriptwriters, Researchers, and Media Educators. The research activities, projects, and assignments help students showcase their accomplishments in the media and communication domain.
One of the unique features of this program is the two-fold specialization in either of the three media and communication fields Advertising and Marketing Communication; Public Relations and Corporate Communication; and Journalism: Print and Electronic. This specialization allows students to focus on their areas of interest and develop the necessary skills for their future careers in the media and communication industry.
MA in Mass Communication program consists of three streams of specializations. Students are free to choose any stream of specialization from the following:
- Advertising and Marketing Communication
- Public Relations & Corporate Communication
- Journalism (Print & Electronic)
MA MASS COMMUNICATION COURSES
SEMESTER – I
| Sl. No. | Course Name | Credits |
|---|---|---|
|
1 |
Introduction to Media & Communication
|
3 |
|
2 |
Introduction to Advertising & Public Relations |
3 |
|
3 |
Communication Models, Theories & Practices
|
3 |
|
4 |
Journalism Studies
|
3 |
|
5
|
Design & Graphic Studies
|
3 |
|
6 |
Audio Engineering & Radio Production
|
4 |
|
7 |
Digital Still Photography & Cinematography
|
4 |
|
Total Credits |
23 |
|
SEMESTER – II
| Sl. No. | Course Name | Credits |
|---|---|---|
|
8 |
Media & Communication Research
|
4 |
|
9 |
Media Law & Ethics |
3 |
|
10 |
Social Media & Digital Networking
|
3 |
|
11 |
Writing for Media
|
4 |
|
12 |
Multimedia Graphics & Designing |
3 |
|
13 |
Television Production
|
5 |
|
14 |
Digital Video Editing
|
3 |
|
15 |
Summer Internship Program |
6 |
|
Total Credits |
31 |
|
SEMESTER – III
| Sl. No. | Course Name | Credits |
|---|---|---|
|
16 |
Environment & Development Communication |
3 |
|
17 |
Dissertation |
6 |
SPECIALIZATION I – ADVERTISING AND MARKETING COMMUNICATION
| Sl. No. | Course Name | Credits |
|---|---|---|
|
18 |
Advertising & Marketing Communication
|
3 |
|
19 |
Digital Advertising
|
4 |
|
20 |
Advanced Advertising & Brand Management
|
3 |
|
21 |
Effective Writing for Advertisements
|
4 |
|
22 |
Promotions & Campaigns
|
3 |
SPECIALIZATION II – CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS
| Sl. No. | Course Name | Credits |
|---|---|---|
|
18 |
Corporate Communication - Concepts & Practice
|
3 |
|
19 |
Online Reputation Management
|
3 |
|
20 |
Public Relations Management & Client Servicing
|
4 |
|
21 |
Crisis Communication, PR & Media Relations
|
3 |
|
22 |
Effective Writing for PR
|
4 |
SPECIALIZATION III – JOURNALISM: PRINT & ELECTRONIC
| Sl. No. | Course Name | Credits |
|---|---|---|
|
18 |
Convergence Journalism
|
3 |
|
19 |
Data Analytics, Development & Data Reporting
|
3 |
|
20 |
Covering Stories
|
3 |
|
21 |
Reporting and Writing
|
4 |
|
22 |
Online Reporting, Anchoring & Editing
|
4 |
|
Total Credits |
26 |
|
SEMESTER – IV
| Sl. No. | Course Name | Credits |
|---|---|---|
|
23 |
Final Internship |
12 |
|
24 |
Capstone Project |
6 |
|
25 |
Comprehensive Studies
|
3 |
|
Total Credits |
21 |
|
GRAND TOTAL = 23 + 31 + 26 + 21 = 101 Credits